The Rolex Day-Date in Yellow Gold, Enhanced with a White Dial and Deconstructed Roman Numerals

The recent introduction of the Rolex Day-Date featuring a pristine white dial adorned with deconstructed Roman numerals sparked my curiosity. Initially, I overlooked this iteration due to its high-end nature and perceived subtle updates. However, upon closer inspection, I find myself drawn to its allure. Here’s why this specific configuration has piqued my interest.  

Embodying Everyday Elegance

Observing a colleague, RJ, effortlessly don his vintage yellow gold replica Rolex Day-Date ref. 18238, I couldn’t help but admire its versatility. Whether paired with formal attire or a casual ensemble, the watch seamlessly complements any look. Yet, the champagne sunburst dial, albeit luxurious, strikes me as slightly ostentatious for my taste. In envisioning my ideal Day-Date, I lean towards a design that offers a touch of contrast, hence my preference for a glossy white dial. With Rolex’s recent inclusion of the deconstructed Roman numerals – borrowed from the 40mm model – my envisioned version of the Day-Date finally materializes.

A Timeless Fit

The enduring appeal of the Day-Date lies in its timeless proportions. The 36mm yellow gold case, measuring 11.7mm in thickness and 43.3mm from lug to lug, exudes a perfect balance. Its size accommodates a diverse range of wrists, fitting comfortably on both RJ’s 18.5cm wrist and my own 17cm wrist. This universal fit ensures that the Day-Date remains a coveted choice across various wrist sizes.

Evolution in Detail

While Roman numerals are not novel to the 36mm Day-Date, their recent reinterpretation breathes new life into the classic design. Previously, painted Roman numerals graced older references such as the 1803, exuding a traditional charm. However, with Rolex’s latest update, the deconstructed font infuses a contemporary edge, aligning seamlessly with the Day-Date’s aesthetic. The enlarged numerals, intricately cut and beveled, not only mirror the watch’s hands but also echo the fluted bezel’s distinct texture.

Aesthetic Harmony, Almost Perfected

Though nearly flawless in design, one aspect gives me pause – the entirely polished Oyster case. In previous iterations, the circularly brushed lugs provided a striking contrast to the polished bezel and case flanks. While the current polished lugs maintain consistency with the President bracelet’s polished center links, I find myself yearning for the nuanced elegance of brushed lug tops.

Mechanical Excellence

Beyond its aesthetic appeal, the Day-Date boasts mechanical prowess. Housing the 3255 automatic caliber, the watch delivers precision and reliability. With enhancements like an optimized ball bearing for the rotor, the caliber ensures a commendable 70-hour power reserve and impressive accuracy of ±2 seconds per day. Additionally, its water resistance of 100 meters enhances its practicality and durability.

Subtle Sophistication

In a market brimming with customization options, the allure of simplicity remains undeniable. The 36mm Day-Date with a white dial and deconstructed Roman numerals epitomizes understated elegance. While other configurations may dazzle with diamonds, this variant exudes refinement without excess.

A Dream Deferred

Despite its undeniable appeal, the price tag of €37,900 places this horological masterpiece beyond my reach. Nevertheless, I’ll continue to admire the clone Rolex Day-Date from afar, cherishing its timeless allure.

Your Turn

What are your thoughts on Rolex’s latest rendition of the classic Day-Date in yellow gold? Do you have a favorite version? Share your insights in the comments below.

Watch Specifications

Brand: Rolex
Model: Day-Date
Reference: 128238
Dial: Glossy white with deconstructed yellow gold Roman numerals
Case Material: 18k yellow gold
Case Dimensions: 36mm (diameter) × 43.3mm (lug-to-lug) × 11.7mm (thickness)
Crystal: Sapphire
Case Back: 18k yellow gold, screw-in
Movement: Rolex 3255: automatic with manual winding, 28,800vph frequency, 70-hour power reserve, 31 jewels, accurate to ±2 seconds per day
Water Resistance: 100 meters (10 ATM)
Strap: 18K yellow gold President bracelet
Functions: Time (hours, minutes, seconds), day, and date
Price: €37,900

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Rolex Watches and Wonders 2024

I’m Chris Rovzar, the editor of Bloomberg Pursuits, and I’m here to guide you through the highlights of the 2024 Watches and Wonders fair. As I sit on the flight back from Geneva, I find myself reflecting on an exhilarating week packed with discoveries of new timepieces from renowned brands like fake Rolex, Patek Philippe, TAG Heuer, as well as from emerging names such as Krayon, SpaceOne, and Vanguart.

This edition of the Watch Club newsletter will deviate from its usual format – no CEO interviews or reader wrist checks, just a deep dive into the realm of new watches. So buckle up for a journey through a plethora of horological marvels. (And if you’re perusing this online, make sure to sign up here to stay updated as we return to our regular programming.)
Immersing oneself in a sea of timepieces at an event like this reveals prevailing trends. One standout trend was the prominence of rose gold across various brands. Noteworthy offerings came from Rolex, Vacheron Constantin, Patek Philippe, Baume et Mercier, and Chopard, among others. Interestingly, despite this surge, it seems that consumer demand still favors the allure of yellow gold – bright and lustrous.

The previous year’s fervent pursuit of smaller case sizes appears to have tempered, with a resurgence of larger tool watches taking center stage. Brands renowned for their intricate complications, such as Vacheron Constantin and Jaeger-LeCoultre, unveiled impressive creations, while Piaget and Bulgari showcased their thinnest mechanical wonders yet.
My initial rendezvous at the fair was with Tudor, where I encountered a new monochrome Black Bay alongside a tasteful Coke-bezel Black Bay 58 GMT. Speculation arose regarding a potential return of Rolex’s Coke GMT Master-II, prompted by Tudor’s offerings. However, recent insights from my colleague Andy Hoffman’s compelling coverage of Tudor in Bloomberg Businessweek suggest that Tudor is increasingly distancing itself from its parent brand, making it challenging to extrapolate trends between the two.
Another standout from Tudor was an 18-karat yellow gold Black Bay 58, exuding understated elegance with its olive-green dial. Yet, its subdued demeanor, reminiscent of Tudor’s bronze replica watches, raises questions amidst the prevailing preference for flashy yellow gold.
Patek Philippe’s highlight for the fair was a World Time with an integrated date display, synchronized with the chosen home city at 12 o’clock – an ingenious feature, albeit of limited practicality. Additionally, their Golden Ellipse in rose gold garnered significant attention, particularly for its nostalgic chain bracelet – a delightful nod to the 1970s era of design.
My subsequent meeting with Rolex unveiled their latest offerings, including the subdued black-and-gray bezel GMT-Master II and the ostentatious Deepsea in full yellow gold with a blue dial – a technical marvel capable of withstanding extreme depths, albeit with a hefty price tag and undeniable flamboyance.
Venturing beyond the familiar, I engaged with Elie Bernheim, CEO of Raymond Weil, to explore their approachably priced, well-crafted timepieces. With an annual output of approximately 80,000 fake watches and an average price of $2,000, Raymond Weil specializes in sector dials, offering a gateway into Swiss watchmaking craftsmanship.
Norqain, making its debut at the fair, injected vibrancy into its Wild One Skeleton collection with bold colors in Norteq carbon fiber – a move amplified by celebrity endorsement from Stan Wawrinka.

Ulysse Nardin captivated with the Freak S Nomad, limited to 99 pieces and featuring a mesmerizing diamond guilloché dial – a testament to their innovative spirit.
Bremont, under new leadership, unveiled a revamped brand identity and introduced the Terra Nova collection – a departure from their sea-themed Supermarine line, eliciting mixed reactions from loyalists.

Nomos Glashütte showcased their Tangente with 31 quirky color combinations, celebrating 175 years of watchmaking in Glashütte – a testament to their commitment to innovation and design.
Jaeger-LeCoultre presented the Duometre Heliotourbillon Perpetual, showcasing their patented Duometre system and a mesmerizing three-axis tourbillon alongside a perpetual calendar.
Parmigiani revisited its Toric line, emphasizing exquisite metal and color combinations, while preserving its signature manually wound gold movements.

Watches and Wonders 2024 showcased a diverse array of horological innovations and timeless designs, reaffirming the enduring allure of fine timepieces in an ever-evolving industry landscape.

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Reconsidering the replica Rolex Cellini Collection

The Rolex Cellini collection stands as a testament to the timeless artistry and precision of Rolex craftsmanship, drawing inspiration from the legacy of the Italian goldsmith, artist, and sculptor, Benvenuto Cellini. This collection embodies classic watchmaking with its elegant lines and intricate designs, showcasing a departure from Rolex’s tool watches towards a more refined aesthetic.

Introduced in the late 1960s, the Cellini collection marked a significant shift for Rolex, focusing on aesthetic grace and luxury materials rather than utilitarian functionality. Named after Benvenuto Cellini, each watch in the collection seeks to capture the elegance and craftsmanship associated with its namesake.

Over the decades, the Cellini collection has evolved to embrace changing design trends and preferences. From the bold, angular designs of the 1970s to the more understated rounded cases of the 1990s, each generation of Cellini watches reflects the zeitgeist of its era while maintaining Rolex’s commitment to excellence.

The collection includes iconic models such as the King Midas, famously worn by Elvis Presley, and the Cellini Prince, known for its distinctive Art Deco-inspired design. These watches, with their timeless appeal and meticulous attention to detail, have earned their place as coveted pieces among collectors and enthusiasts alike.

In 2014, replica Rolex reimagined the Cellini range with a cohesive design philosophy that emphasizes simplicity and timelessness. The modern Cellini collection comprises four models – Time, Date, Dual Time, and Moonphase – catering to both men and women with their versatile designs and refined aesthetics.

The Cellini collection also features models specifically tailored for women, such as the Cellini Cellissima, which blends classic elegance with feminine grace. These watches, adorned with diamonds and crafted from high-quality materials, offer a sophisticated accessory for any occasion.

Overall, the Rolex Cellini collection transcends gender boundaries, offering a diverse range of dress watches that appeal to both men and women. Its rich history, combined with its timeless design and impeccable craftsmanship, ensures that the Cellini collection remains a symbol of luxury and sophistication for generations to come.

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Unveiling the Rolex Daytona 126500 – A Celebration of 60 Years of Excellence

Since its inception in 1963, the Rolex Cosmograph Daytona has stood as the epitome of high-performance chronographs. Now, in honor of its 60th anniversary, replica Rolex introduces the “new generation” – the reference 126500. This article delves into the key upgrades of this enduring modern classic, reflecting on six decades of unparalleled legacy and racing heritage.

Movement Upgrades:  
The heart of the 126500 is its new-generation movement, the Rolex calibre 4131. Featuring a paramagnetic blue Parachrom hairspring, this self-winding movement ensures stability in varying temperatures and remarkable precision, even under shocks. With a longer power reserve of 70 hours and fewer components, it optimizes energy efficiency, showcasing Rolex’s commitment to high-performance engineering.


“No expense has been spared in perfecting the Cosmograph’s high-performance engine.”

Case and Bracelet Refinements:
Visual refinements for the 60th anniversary include adjustments to the geometric relationship between the bezel and case sides, creating a perception of a larger case diameter. The chamfered bezel edge and an updated 18k gold Oyster bracelet with a broader layout enhance the overall aesthetics. These tweaks optimize harmony, preserving the signature sport elegance of the Daytona.


“Tweaks to visual mass optimize harmony with the anatomically proportioned Oyster case, preserving the signature sport elegance of Rolex’s ultimate chronograph.”

Dial and Crystal Enhancements:
The 126500 introduces chromatic detailing on its signature panda dial, with silver-toned subdials for added dimension. The blue-rimmed small second sub-dial and chronograph minute counter create a striking contrast. Enhanced legibility is achieved through lumed Chromalight display, providing a long-lasting blue glow. The scratch-resistant sapphire crystal with a proprietary anti-reflective nano-coating ensures optimum clarity and color stability.


“The 126500’s upgrades to dial legibility and crystal resilience reinforce Daytona’s sporting traditions rooted in precise timekeeping.”

Improved Water Resistance:
Enhanced waterproofing is a hallmark of the 60th-anniversary upgrades. The monobloc Cerachrom bezel ensures impermeability, and the screw-down crown with Rolex’s Triplock system achieves 100 meters (330 feet) water resistance. This over-engineering aligns with Rolex’s commitment to durability and longevity.


“The 126500 achieves 100 meters water resistance, doubling its previous rating, symbolizing the brand’s guiding ethos of building luxury watches engineered to last generations.”

Retains Iconic Daytona Aesthetic:
Reference 126500 maintains the iconic Daytona aesthetic while introducing subtle contemporary enhancements. The black-on-black monochrome dial, faithful case geometry, and signature features like the tachymetric scale engraved bezel and chronograph pushers showcase Rolex’s ability to evolve luxury icons with modern advancements.


“Extraordinary cohesion between past and present forms shines – emblematic of the many dualities this chronograph icon effortlessly claims sport and prestige, history and modernity.”

Wrapping Up & Continued Legacy:
As the most coveted chronograph model, the fake Rolex Cosmograph Daytona has undergone a transformation with the introduction of the 126500. With unparalleled Swiss-made mechanical excellence, a subtly enlarged case, and a suite of technical improvements, it complements earlier models as a new prestige offering. The 126500 crystallizes the continuous evolution of an icon, destined to take up the Daytona banner for another 60 years.


“In the coming years, this latest crown jewel in the Rolex watch collection is certain to take up the Daytona banner as the enduring face of versatile luxury chronography and further cement Rolex as the unequivocal industry leader through another generation.”

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What Attracts You to Buy a Glacier Blue Rolex Day-Date Dial?

Within this distinguished Rolex collection, the Glacier Blue Rolex Day-Date Dial is a captivating choice that beckons watch enthusiasts and collectors. What about this particular dial draws us in and stirs our desire to own one? Let’s explore the allure of the Glacier Blue Rolex Day-Date Dial and what makes it a compelling choice.
The Glacier Blue dial is a work of art, a harmonious blend of color, texture, and craftsmanship. Its delicate shade of blue conjures images of pristine glacial ice, evoking a sense of calm and serenity. The sunburst finish adds a captivating play of light and shadow, creating a mesmerizing visual effect. Every glance at the Glacier Blue dial is like gazing into a frozen landscape of timeless beauty.
While the Glacier Blue dial is undeniably distinctive, it maintains a remarkable versatility. Its serene hue complements a range of attire and occasions, from formal gatherings to casual outings. Whether wearing it with a tailored suit or a casual ensemble, the Glacier Blue dial effortlessly elevates your style with its understated elegance.
Rolex, often called the pinnacle of luxury watchmaking, has a long history of crafting timepieces favored by world leaders, celebrities, and influential figures. The Rolex Day-Date, in particular, carries the “President’s Watch” moniker due to its association with numerous heads of state. Owning a Rolex with a Glacier Blue dial is not just a reflection of style but also a symbol of prestige and success.
Special dials like the Glacier Blue are not commonplace in the world of Rolex. Their rarity adds an element of collectibility that appeals to serious replica watch collectors. Over time, these unique dials can become highly sought-after and valuable additions to any collection.
It appeals to those who appreciate craftsmanship, desire distinction, and seek to embrace the extraordinary in both style and substance. Whether it’s the aesthetic allure, the prestige of Rolex, or a personal connection, the Glacier Blue Rolex Day-Date Dial continues to captivate and inspire those who are drawn to its icy charm.

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How many luxury watches should every women have?

With the introduction of smartphones, the popularity of watches began to dwindle. But today, watches are making a resurgence among both men and women. Watches represent an easier way to get time without rummaging around for a cell phone. For women, watches also have the advantage of being a fashion accessory.
With fashion in mind, we recommend that women have at least three different watches in their collection. A fourth watch is appropriate for women whose jobs have special needs. For example, doctors and nurses may need a fourth watch that is more suited to their daily work than to wear at home.
Casual watches are everyday replica watches that women wear for most activities. The overall style and aesthetic sensibilities align with a woman’s preference for fashion. One woman’s overall sense of fashion may call for a watch that is larger in size, bolder in color, and prettier, while another prefers a more minimalist, subtle style.
A casual watch is a watch you wear around the house. A watch you wear when running errands or visiting friends in a casual setting. It is probably the most frequently used watch on a woman’s watch list.
Sports watches are used for sports and leisure activities. As a result, the typical sports watch uses materials that can withstand some extra testing. Plastic is a common case material for sports watches. On top of that, women sometimes choose sports watches based on features. For example, watches with built-in GPS functionality are great for women who want to track distance while running or biking.
Watches that are suitable for work are considered optional. It’s only necessary when a woman’s work environment is very specific. For example, an emergency department nurse may prefer a simple watch with a plastic case and rubber strap to a casual watch with an ornate dial and gold-plated case. Solid colors such as black, gold, rose gold and silver are also popular.
Last but not least are dress watches that women wear for formal occasions. These watches offer leather straps, elegant metal bracelets, gemstones and more. A beautiful fake watch goes well with most formal outfits in a woman’s closet, and Tic Watches is the market leader in this segment with hundreds of women’s watches for formal, dress and business occasions.
Finally, we recommend that a woman wear at least three watches. If there is a special need, sometimes a fourth watch is appropriate. You can also invest more if you feel the need. You can never have too many watches.

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How a Vintage Watch Differs From an Antique Watch?

Today, we will explore how a vintage watch differs from an antique watch, shedding light on these terms and providing clarity for watch collectors and enthusiasts.
“Vintage” typically refers to items at least 20 to 30 years old but not more than 100 years old. Vintage watches, therefore, encompass timepieces from the mid-20th century until now. These watches often embody a specific era’s design aesthetics, craftsmanship, and technology. Vintage watches are highly sought for their unique styles, historical significance, and collectability. They showcase the evolution of watchmaking techniques, ranging from simple, time-only fake watches to more complex chronographs or complications.
Characteristics of Vintage Watches:  
1.Timeframe: Vintage watches generally fall within the 20 to 100-year age range.
2.Design and Style: Vintage watches reflect the design trends of the era in which they were produced. They may feature specific dial designs, case shapes, and materials that were popular during that time.
3.Mechanical Movements: Vintage watches often utilize mechanical movements, such as hand-wound or automatic, rather than modern quartz movements.
4.Rarity and Collectability: Certain vintage watches become rare and highly collectible due to limited production numbers, unique features, or historical significance.
5.Restorations and Modifications: Vintage watches may have undergone some restorations or repairs over time to ensure their functionality and preserve their value.
Antique Watches: On the other hand, “antique” refers to items that are over 100 years old. Antique watches embody a significant part of horological history, showcasing craftsmanship and design from bygone eras. These watches are treasured for their rarity, historical value, and the stories they carry. Antique watches can vary in style, including pocket watches, early wristwatches, or even rare complications from the 18th and 19th centuries.
Characteristics of Antique Watches:
1.Age: Antique watches are typically over 100 years old, showcasing craftsmanship and design from earlier eras.
2.Historical Significance: Antique watches often carry historical importance, representing specific periods in watchmaking history or significant advancements in technology.
3.Rarity and Condition: Due to their age, antique watches are often scarce and may be found in varying conditions, ranging from well-preserved to requiring restoration.
4.Traditional Movements: Antique replica watches may feature traditional mechanical movements, such as manual winding or early automatic mechanisms.
5.Collectability and Investment Value: Highly sought after by collectors, antique watches can command significant value due to their rarity, historical importance, and desirability.
Understanding the distinction between vintage and antique watches is crucial for watch enthusiasts and collectors. Whether you’re drawn to the vintage styles of mid-20th century timepieces or the historical allure of antique pocket watches, exploring the world of vintage and antique watches can be a fascinating journey into horological heritage.

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Comparision: Audemars Piguet Chronograph vs. AP Diver Steel

As the preeminent creator of custom rubber straps, Rubber B has spent the last few years creating straps for some of the most respected watchmakers in Europe and North America, including Rolex, Tudor and Apple. Rubber B offers a wide selection of colors, styles and materials for these watches, all made exclusively from 100% vulcanized rubber.
One of our favorite long-running segments on the Rubber B blog is our “Vs.” series, in which we compare two copy watches from competing watch brands to see if one is significantly better.
This blog post will compare and contrast the two watches – the Royal Oak Offshore Chronograph and the Royal Oak Offshore Steel Diver. Last year, the Offshore Chronograph was discontinued to accommodate the production of Offshore Diver Steel. Are the new watches better than their predecessors?
The case size of the Royal Oak Offshore is 42mm, the standard size for this watch style. The watch is powered by the caliber 3840. This movement is automatic and is made in-house by Audemars Piguet. This watch has a power reserve of up to 50 hours. It is also water resistant up to 330 feet.
The Royal Oak Offshore Chronograph, like all Royal Oak watches, has a very distinctive look. This is mainly due to its instantly recognizable thick case, which has a square, octagonal shape. The distinguishing feature of this watch is the three subdials on the left side of the main model. This is because the watch is an official chronometer, which means that this feature is not included on every iteration of the watch.
One of the main differences between these watches is the different ways they are designed. If you put these two watches side by side, it’s impossible not to notice. The steel case and the bulky octagonal design that defined the Royal Oak are still present in this model.
In many ways, both pieces are very similar, which is to be expected. Interestingly, the newer model is not as water-resistant as its predecessor. The newer model also has a plainer dial and feels more like a tool replica watch than something lighter.
Ultimately, choosing which watch is better for you will come down to a preference for smaller dials and water resistance, as these are the two main factors that distinguish these pieces.

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A Closer Look At Vintage Rolex Datejust Features

The Rolex Datejust is a pretty important fake watch in the history of the brand. I won’t pretend to be able to cover that history here. However, a quick recap is nice to provide the most basic background. The Datejust was introduced in 1945. The first model, Ref. 4467, was made from the 1943 Ref. 5026. The small seconds scale at 6 o’clock was omitted in favor of a central seconds hand. More importantly, an instantly changing date was added. The name “Victory” was considered but was deemed too political. It was not until 1953 that the name “Datejust” was placed on the dial. Since its introduction, however, it has been officially named “Datejust”.
The now iconic Jubilee strap was introduced in ’45 along with the first Datejust. For the sake of manageability, we’ll jump next to 1959. This was the year the 16xx collection was introduced. It was a typical Rolex Datejust with a pie-shaped dial and a non-speed date. In the 16xxx series, introduced in 1977, the pie dial disappeared and the fast and slow hands appeared. The last generation featured in my book was in 1988, with the addition of a sapphire crystal, among other updates.  
Once introduced, the Datejust was replica Rolex’s flagship model, available only in precious metals. That sounds familiar, doesn’t it? Indeed, that’s where the Day-Date currently stands. Starting in 1953, you’ll find examples in steel and two-tone. So whether you want all rose gold or yellow gold, a little two-tone, or plain steel, you’ll find it.
It’s not just the way the text is printed that’s different, and it’s the text itself. We all know the standard “Superlative Chronometer Officially Certified” text. But you can also find the rare “OCC” dials showing only “Officially Certified Chronometer”. Finally, I have a little gem for you, a prototype dial from 1970 with “Swiss” floating under the “SCOC” line.
There is an undeniable appeal in the variety you can find in the vintage Datejust field. I get a text from Mike every few months with some gorgeous vintage Datejust photos. He usually finds some rare dial color or other particularly collectible feature. A prime example is his recent vintage Datejust purchase, which features a lavender tassel-less dial.

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Rolex States the New Generation of Cosmograph Daytona

If you like wearing your watch wherever you go, you should skip this article. The Daytona is only for the brave. Not only is it probably the most recognizable watch in the Rolex catalog, but it’s also one of the most iconic watches in general. On the secondary market, a significant premium over its retail price ensures that you’ll be easily identified as a target as well. Let’s take a look at what Rolex has in store for Daytona’s 60th anniversary.
Back in the early 1930s, Rolex took an interest in Daytona Beach and the speed freaks who raced there. However, when someone mentions Rolex today, most of us think of the Daytona as a watch that debuted in 1963. First, it was equipped with the Valjoux movement and later, it used the famous El Primero movement from Zenith.
So it seems fitting that Rolex is preparing some movement updates for its 60th anniversary. Starting this year, it will use Rolex’s caliber 4131. This is the first time Rolex has updated the movement in its Daytona collection since it switched to an in-house movement more than two decades ago.
It is an evolution of the existing caliber 4130 with some of the features that Rolex has introduced into its movements over the years, such as the Chronergy escapement. This modification of the classic Swiss lever escapement is more effective, thus increasing the power reserve of the modern version. In addition, Rolex has completely changed the aesthetics of the movement with new finishing touches. This brings us to the most noteworthy update of all – the exhibition-style case back.
While Rolex has also touched up some details of the case and dial, the new exhibition-style case back is the show’s star here. Yes, Rolex did mention redesigning the Oyster case and giving the dial a “new graphic balance”. But in classic Rolex fashion, these are evolutions of established elements, not revolutionary redesigns. Overall, the Daytona’s overall look has not changed much for its 60th anniversary. It still has the same dimensions and the same recognizable look. Considering how iconic the Daytona’s look is, that’s not exactly a bad thing.

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