Sailing has undergone a striking transformation in recent years, stepping confidently into a modern era defined by speed, spectacle, and star power. Nowhere is this evolution more visible than in SailGP, the high-octane racing series where the world’s top crews – no longer simply “sailors” in the traditional sense – harness cutting-edge catamarans to push the limits of wind and water.
The sport’s growing allure has attracted names far beyond the yachting world. Earlier this year, French football phenomenon Kylian Mbappé invested in his nation’s SailGP team, while Hollywood icons Hugh Jackman and Ryan Reynolds joined as co-owners of Australia’s squad. The message is clear: sailing is no longer a quiet gentleman’s pursuit – it’s a global sporting spectacle.
Picture the scene: instead of a tennis court or stadium, the “arena” is a rolling expanse of open sea. Races begin with a tense countdown, as teams jockey for position in a designated “start box” before exploding over the line the instant the starting signal sounds. In the F50 catamarans, sleek marvels of engineering, crews skim the water’s surface at speeds approaching 100 km/h – measured here in raw velocity rather than nautical knots. The result is an adrenaline-charged contest in which split-second timing and surgical precision decide victory or defeat. The excitement isn’t confined to the competitors; courses are designed close to shore so spectators can replica watch the drama unfold almost within arm’s reach.
For Rolex, this thrilling chapter in sailing is a natural extension of a relationship that began in 1958, when the Swiss watchmaker partnered with the New York Yacht Club. Since then, Rolex has forged enduring ties with the sport’s most prestigious regattas, legendary clubs, and pioneering athletes, becoming an integral part of sailing’s heritage.
In 2019, Rolex deepened its commitment by joining SailGP as a partner, recognizing in the championship a perfect embodiment of skill, perseverance, and teamwork – values that resonate strongly with the brand. By 2025, Rolex had taken on the role of first-ever title partner, officially naming the series the Rolex SailGP Championship. The upcoming season spans 12 exhilarating race weekends in world-famous sailing hubs, from Dubai to Sydney, San Francisco to Copenhagen, culminating in a winner-takes-all final in Abu Dhabi. This year marks a milestone, with the largest fleet in SailGP history: 12 teams representing Australia, Brazil, Canada, Denmark, France, Germany, Great Britain, Italy, New Zealand, Spain, Switzerland, and the United States.
Beyond the competition, fake Rolex aims to broaden sailing’s horizons – making the sport more accessible, more inclusive, and more globally connected. Central to this vision are the brand’s celebrated “testimonees,” exceptional athletes who personify excellence both on and off the water. They include Sir Ben Ainslie, the most decorated Olympic sailor in history, and Tom Slingsby, a three-time SailGP champion renowned for his tactical genius. This new era also celebrates diversity: Martine Grael, an Olympic gold medalist and one of the most accomplished female sailors in the world, made history as SailGP’s first female driver, helming the Mubadala Brazil team. Hannah Mills, a two-time Olympic champion and Rolex World Sailor of the Year, brings equal measures of leadership and advocacy as strategist for Emirates GBR, championing sustainability and greater representation for women in sailing.
Rolex’s influence extends far beyond SailGP. The brand serves as title sponsor for 15 major international events, including the legendary Rolex Sydney Hobart Yacht Race – a 628-nautical-mile trial of skill and endurance – and the biennial Rolex Fastnet Race, the largest offshore race in the world. From the Rolex TP52 World Championship to the exclusive Maxi Yacht Rolex Cup and Rolex Swan Cup, these events embody the elegance, precision, and passion that have become synonymous with the brand.
Partnerships with storied institutions such as the Yacht Club Costa Smeralda, Royal Yacht Squadron, Cruising Yacht Club of Australia, and Royal Malta Yacht Club further reinforce Rolex’s long-standing commitment to sailing’s traditions while supporting its boldest innovations.
In celebrating its ambassadors, Rolex has also embraced storytelling. Its YouTube documentary series, Rolex Presents, profiles remarkable individuals – from champion athletes to pioneering environmentalists – who turned childhood dreams into extraordinary achievements. One episode, Making Waves, spotlights Hannah Mills as she navigates both the physical challenges of elite competition and the responsibility of paving the way for future generations of women in sailing.
From the salt-spray thrill of SailGP to the enduring prestige of classic regattas, Rolex’s presence is more than sponsorship – it’s a testament to the brand’s belief that excellence, whether measured in seconds or nautical miles, is always worth pursuing.












